As COVID-19 continues to create disturbance in business routines and physical connection to any place is on hold. This crisis has almost stopped the routine dental and health checkups. Therefore, staying connected to patients is difficult
By SUHAIB AHSAN
According to the latest Microsoft Advertising updates on US consumer behavior, there has been rapid increase in health-related searches.
Hence it’s now more important for every institute to increase their online presence which requires dentists to adopt new digital ways.
Keep Your Website Updated
Active and updated website will help your patients to find up-to-date information regarding your office practices
Moreover, consistently updating your website and making it user friendly will increase your search engine ranking, which will further help attracting new patients who are looking for a dentist.
Increase Your Social Media Presence.
As people have more time to spend on mobile phones. Therefore, it important to maintain a social media presence. To create engagement and awareness you can
- Create a page on Instagram and Facebook
- Post engaging content at least twice a week
- Try to establish a consistent presence in your patients’ newsfeed.
Create Engaging Content.
No matter which digital platform you use for marketing, you must share relevant information that will help your patients.
For example, A blog or a video with oral hygiene tips
Have Live Chat Sessions
You can start live chat sessions on your website. This will give an opportunity to patients to discuss their concerns directly with your staff. You can also offer video conferencing options through Skype, Messenger and WhatsApp so your patients can talk face-to-face.
Use Email Marketing Methods
Stay in touch with your patients by sending regular e-newsletters. You can use e-newsletters to share inspiring stories to have positive impact on your patient’s. Moreover, you can provide exclusive offers to establish good relation with your client
Be Active, Stay Productive
By implementing all of these techniques will help you to boost your online presence and bring in new patients and strengthen relation with previous customers.
Dr Muattar Hanif
The author is Editor at Dental News Pakistan and can be reached at newsdesk@medicalnewsgroup.com.pk
