National News

World Oral Health Day 2015 celebrated enthusiastically all over Pakistan


Karachi: Dental News Pakistan, 5th year in a row has continued to raise oral health awareness across Pakistan. The initiative supported by the Pakistan Dental Association (PDA), Institute of Advanced Dental Sciences & Research, the Journal of Pakistan Dental Association, Dental Hygienist Association Karachi, Dental Tribune Pakistan in Pakistan and sponsored by Shield Corporation in Pakistan.

Internationally, in collaboration with FDI- World Dental Federation, DTI, Listerine, Signal, Henry Schein and Wrigley’s have provided their commitment for the successful execution of the initiative.

With a comprehensive campaign run throughout Pakistan sponsored by Shield Corporation, Dental News Pakistan successfully executed the campaign in more than 36 institutions, 3 Dental Hospitals and a Rural Health Centre (RHC) Lawa Tehsil, Distt.  Chakwal and school programmes in over 17 cities of Pakistan.

This year the programme was organized on 19th and 20th of March 2015 in all the Dental colleges/hospitals across Pakistan to reach maximum people.

During the campaign the activity reached more than 25,000 people including children. Free OPDs were sponsored by shield across Pakistan and also distributed free samples and toothbrushes with informational leaflets containing oral hygiene information.

The holding of World Oral Health Day is the initiative of the World Dental Federation – FDI throughout the World. In Pakistan Dental News has been organizing the event for the last 4 years and WOHD15 was the fifth successful event. This year’s event was very actively supported by partner institutions and the Pakistan Dental Association.

The event was launched through a Press conference on the 18th followed by information kiosks in institutions across Pakistan. In addition to this Shield Corporation arranged extensive activities for the school children in 17 cities of Pakistan. In total courtesy Shield Corporation, Dental News was able to reach 25000 people including school children.

The World Oral Health Day on 20th March 2015, was celebrated with great fan-fare with a much broader outreach than before. A mass awareness campaign and insightful events were conducted in all major cities and towns of Pakistan. Special ceremonies were held in important cities like; Karachi, Lahore, Rawalpindi, Islamabad, Faisalabad, Peshawar, Rahim Yar Khan, Quetta, Chakwal, Multan, Mirpur Khas, Abbottabad, Hyderabad, Larkana, Sialkot, etc.

The participating institutions included Altamash Institute of Dental Medicine, Bahria University Medical & Dental College, Baqai Dental College, Dow International Dental College, Dow Dental College, Fatima Jinnah Dental College, Hamdard College of Medicine & Dentistry, Jinnah Medical & Dental College, Karachi Medical & Dental College, Liaquat College of Medicine & Dentistry, Sir Syed College of Medical Sciences, Ziauddin College of Dentistry, Isra University, Liaquat University of Medical & Health Sciences, Bhittai Medical & Dental College & Hospital, CMH Lahore, de’Montmorency College of Dentistry, FMH Medical & Dental College, Lahore Medical & Dental College, Sh. Zayed Postgraduate Medical Institute, The University of Lahore, Islamabad Medical & Dental College, Islamic International Dental College, Margalla College of Dentistry,Bibi Asefa Dental College, Nishter Medical and Dental College, Rural Health Centre (RHC) Lawa Tehsil, Distt. Chakwal, Khyber College of Dentistry, Sardar Begum Dental College, Bolan Medical College, Ayub Medical And Dental College, University of Faisalabad, Aziz Fatimah Hospital, Sh.Zayed Hospital Rahim Yar Khan,  Islam Medical & Dental College Sialkot,

Similar to the previous years’ activities and deliberations, this year’s activities also solicited nationwide support from the dental profession. The importance of Oral Health was vividly highlighted through this observance of the annual “World Oral Health Day 2015. Salient features of the event also involved distribution of informative literature, free-gifts, tooth brushes, activity books and other promotional materials at hospitals, schools, and other relevant institutions throughout the country.

Every year, the proactive dental practitioners and academic institutions also join in to play their role in eradicating the oral diseases and compliment these efforts by raising awareness through their Out-Patient Departments and institutional networks, to make the common man recognize that oral health is a vital part of the overall wellbeing and vitality of the citizens.

The dental community thus remains committed to continuously work towards the provision of better oral health and hygiene for all in Pakistan.

Volunteering dentists and dental students also provided tips and suggestions to the common people for choosing the right kind of tooth brush and tooth pastes, besides teaching good brushing techniques and advising treatments for oral disease to the common people. The event was highlighted at the highest forums to make it an integral part of the extensive global efforts for widening oral health awareness through global celebrations held to mark the World Oral Health Day.

This year, for the fifth year in a row, the World Oral Health Day activities in Pakistan were sponsored by “Shield Corporation” – the leading manufacturers of quality tooth brushes, tooth pastes and other oral healthcare products. This enterprise has been playing a pivotal role in the success of this annual programme organized by Dental News.

March 24, 2015

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Dental is part of the Medical News Group of publications which in 1968 became the pioneer of medical journalism in Pakistan. Medical News is the only periodical in Pakistan which has 3 simultaneous editions from Karachi, Islamabad and online.

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